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CEO Who Cares: Greg Baroni of Attain

Greg Baroni

As founder, chairman and CEO of Attain, LLC, Greg Baroni was the force behind creating the company’s mission and core values. In addition to a focus on company excellence, Attain’s mission statement pledges to serve society at large and help those in the community who are in need.

But Baroni didn’t see community service as a mission when he created the foundations of Attain – he saw it as a privilege.

“The way I see it, I believe we’re in a very privileged position so getting involved in these organizations is a way to give back to people who need help,” Baroni said. “It’s really that simple.”

That is why this “CEO Who Cares” decided he was going to get involved in not just one, but four philanthropic organizations.

Baroni began his involvement with the National Kidney Foundation about six years ago and has since then played a major role in supporting the organization through fundraising events like annual Kidney Walks, the organization’s yearly Casino Night and, most recently, the DC101 Chili Cook-off. In 2005, he was chairman of the foundation’s annual Kidney Ball.

His commitment to support the National Kidney Foundation didn’t come out of thin air, however. Baroni’s father was diagnosed with a kidney disease in 1992. He dedicates his time to assure that others will be better able to combat this disease.

“When it’s personal, you really want to help,” Baroni said. “I was almost surprised at the amount of work that is needed and done to support the Foundation’s research, prevention awareness and family support programs.”

Along with his support of the National Kidney Foundation, Baroni is also an active supporter of American Red Cross of the National Capital Region, where he serves on the 2009-2010 board of directors.

“This is an organization of exceptional importance with enormous impact on vital relief activities when families or our shores face the most calamitous situations,” he said. “Who is always on the scene first when a disaster strikes?”

This “CEO Who Cares” also dedicates his valuable time and attention to improving the psychological, career, financial and legal well-being of women and families through his support of The Women’s Center. He also serves on this foundation’s 2009-2010 board of directors as well.

“The services that the Center provides to our local community of women serve their unique needs in their personal and professional lives,” Baroni said. “The community must have access to the information and programs that empower, promote, and recognize their successes.”

Along with these three programs, Baroni involves his company in Build a Bike, a program offered through the Leaders Institute, which builds bicycles for children from the YMCA, The Boys and Girls Club, or other children’s charities. He involves the company in this program to give to a good cause, as well as benefit from the activity’s teamwork lessons.

Supporting these organizations upholds Baroni‘s commitment to community service – a commitment he sees as an honor.

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