Nov. 27 has been declared the first-ever day to support the local businesses that create jobs, boost the economy and preserve neighborhoods nationwide. The national movement is spearheaded by American Express OPEN, which is partnering with more than a dozen small-business advocate groups.
Social media will play a central role in helping raise awareness about the importance of supporting small business and recognizing Small Business Saturday. American Express has launched campaigns on Facebook and Twitter, directing consumers and business owners to facebook.com/smallbusinesssaturday where they can participate in various ways.
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