GovMark Council, a not-for-profit forum that facilitates education and networking for senior-level marketing executives who serve the government IT and telecommunications market, announced today the winners of the sixth annual GovMarks Awards, a program which honors the best government IT marketing campaigns.
Of the 12 awards presented by the council, NetApp‘s “1,100: How Many Federal Data Centers Does It Take…” campaign was the highest-scoring program and was named “Best Overall Marketing Program.” NetApp was also listed as an award winner in the Outstanding Federal Civilian Marketing Program.
“Data center consolidation has become one of the driving IT reforms for this administration, and we are thrilled to be honored for our innovative approach in providing a platform for critical dialogue on the issues surrounding consolidation at the very early stages of the government’s initiative,” said Jennifer Held, marketing manager of NetApp U.S. Public Sector. “We continue to build on the relationships with the partners, attendees and speakers that the 1,100 event brought together to help agencies maintain momentum to achieve their mission.”
Other winners for the Outstanding Federal Civilian Marketing Programs category included: RightNow Technologies for its Federal Customer Experience Study, Telework Exchange and Cisco for the National Telework Week campaign and the General Services Administration for the USA.gov Mobile Apps Gallery.
Deloitte was listed as the winner for its “Engaged” campaign in the Outstanding Interactive Marketing Program category. Virginia Interactive, LLC was also named a winner for this category for the Virginia Interactive “Virginia.gov” Campaign.
“Tight budgets and the government’s IT efficiency demands make it a real challenge to stand out in the tech marketing crowd, but this year’s nominees did just that,” said Stephen W.T. O’Keeffe, executive director of the GovMark Council. “In fact, the outstanding quality of the GovMarks submissions inspired us to give multiple awards in each category.”
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