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Jonathan Becher Appointed SAP CMO

SAP AG announced today that Jonathan Becher has been appointed chief marketing officer for the company, reporting to SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe.

Becher has served as executive vice president of Marketing since joining SAP four years ago. He joined the company through its acquisition of Pilot Software, where he was president, CEO and chief marketing officer. Prior to SAP, Becher held multiple executive positions, including president and CEO of Accrue Software, and has a history in product marketing and product software development in addition to his executive experience.

“We are confident that Jonathan and his team will accelerate SAP’s momentum by moving our brand to a new level and driving the growth of our business by inspiring people around the world about our innovations through a state-of-the-art marketing approach,” said Snabe.

Becher earned his master’s degree in Computer Science from Duke University and his bachelor’s degree in Computer Engineering from the University of Virginia.

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