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SAP Launches Microsite to Improve Customer Service

SAP AG (NYSE: SAP) today announced the launch of its “360-Degree Customer View” at www.360customerview.com, a microsite offering material to help companies improve customer service across sales, service and marketing lines of business.

The new microsite helps companies discover how to maximize the effectiveness of every customer interaction and drive efficiency across sales, marketing and service by providing employees with the insight needed to provide a true 360-degree customer experience. Featuring whitepapers, industry analyst reports, customer testimonials and success stories, the microsite promotes the SAP® Customer Relationship Management application, which claims to provide best-in-class functionality for marketing, sales and service.

The site will be promoted on the SAP Word Tour, happening now. With over 70 stops across the globe, The SAP World Tour events deliver presentations and demos that give an in-depth look into the latest SAP applications and best practices with a focus on local priorities.

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