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Deloitte Survey Reveals Americans’ Thoughts on Manufacturing, Economy

A new survey from Deloitte and The Manufacturing Institute reveals Americans value a strong manufacturing sector, with 86 percent of respondents believing that America’s manufacturing base is “important” or “very important” to their standard of living.

The “Public Viewpoint on Manufacturing” survey, now in its third year, polled a nationally representative sample of 1,000 Americans in August across all 50 states with a margin of error for the entire sample of +/- three percentage points.

Most notably, when respondents were asked if they could create 1,000 new jobs in their community with any new facility, they ranked manufacturing at the top of the list, ahead of energy production facilities, technology development centers, retail centers, banks or financial institutions and others. Moreover, 79 percent of survey respondents say a strong manufacturing base should be a national priority.

But the state of job creation has many Americans worried about competition in the global marketplace. 83 percent of survey respondents either “strongly agree” or “agree” America needs a more strategic approach to develop its manufacturing base. Nearly three-fourths, 72 percent, do not believe that the economy has been improving or is in better shape since 2008, and more than two-thirds (67 percent) believe the economy remains weak and could fall back into recession.

An executive summary of the survey findings is available at www.deloitte.com/us/mfgimageindex.

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