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DMA 2011 Conference to Feature Cisco and Coca-Cola Executives to Discuss Social Media

Research and advisory services company Corporate Executive Board will convene a panel at the DMA 2011 Conference that addresses changes organizations must make in order to thrive in the age of social media. Those featured at the conference include executives from Cisco, Coca-Cola and Edelman Digital who will discuss the consequences of an outdated organizational structure.

The executives will also share the lessons they’ve learned as they have sought to increase their organization’s new media IQ and how others can successfully change their marketing strategy and throughout the broader organization. The conference will explore the four hallmarks of a successful social technology management with a special focus on a the new media Ringmaster.

CEB’s media survey claims a new media “Ringmaster” is critical to achieving results and fulfilling brand promise through high-speed decision making, integrative thinking and collaboration skills. The convention will be held on Oct. 3 at the Boston Convention and Exhibition Center.

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