Home / News / Jim Borri, Former SAP Account Manager, Joins Tendril as New Senior VP

Jim Borri, Former SAP Account Manager, Joins Tendril as New Senior VP

Jim Borri, former strategic account manager and AMI Smart Grid Team leader for the utilities practice at SAP America, has joined cloud platform provider Tendril as the new senior vice president of sales.

At SAP America, Borri was responsible for selling the Enterprise Business Process Platform for utilities and energy service providers, and working with industry leaders as well as smart grid and AMI working groups. He was instrumental in creating the SAP AMI Lighthouse Council, a joint effort of more than 20 major utilities and numerous energy ecosystem providers to develop a solution to integrate AMI with the SAP for Utilities application suite.

“Jim has the background and expertise to take Tendril to the next level in a sales capacity,” said Tendril CEO Adrian Tuck. “His comprehensive knowledge of the utility industry, energy ecosystem and technology will help us to continue to grow and maintain meaningful relationships with new customers and new adjacent markets.”

Prior to SAP, he was director of sales at ADEXA, Inc., where he was responsible for running business development efforts in North America, and developed, implemented and managed demand generation campaigns for new markets. Borri has more than 20 years of leadership experience in utility, advanced meter infrastructure (AMI) and smart grid sales, having held additional sales leadership positions at Parametric Technology Corporation, Smithkline Beecham Clinical Laboratories and XEROX.

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