Steven Burke writes Parrottino will be responsible for promotions, pricing and initiatives intended to attract more franchise partners for HP’s suite of enterprise offerings in his new position.
He most recently served as vice president and general manager of channel marketing for small- and medium-sized businesses in the Americas region.
Stephen DiFranco, VP of HP’s enterprise group channel organizations in the Americas, told CRN HP aims for programs that reward partners who sell the company’s full product portfolio.
Burke reports Parrottino’s job will focus on programs aimed at driving transactional sales of storage, networking and storage systems.
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