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Rich Geraffo Appointed Oracle Worldwide Alliance, Channels SVP

OracleLogoRich Geraffo has joined Oracle as senior vice president of the company’s worldwide alliance and channels business unit, where he will oversee ongoing development and execution of the Oracle PartnerNetwork.

Geraffo will report directly to President Mark Hurd and also be be responsible for the company’s partner revenue generation projects, Oracle said Tuesday.

Prior to his appointment, Geraffo was the senior vice president and managing director of HP’s enterprise business in the Americas region.

At HP, he led enterprise sales in the U.S. and Canada, as well as the Latin America and Caribbean regions.

He has also leadership and financial positions at companies such as VMware, BEA Systems, IBM and Merrill Lynch & Co.

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