“The enterprise energy management industry is ripe for re-imagining as the Internet of Things (IoT) technology such as sensors, big data, cloud-based communication and wireless capabilities continue to advance fields like ours through a perfect storm of innovation,” Straton said Tuesday.
Straton’s sales and marketing experience includes stops at companies such as Xerox, ROLM, IBM and Siemens.
At Siemens Communications, he led brand introductions and global channel marketing campaigns as global marketing SVP.
“Our vision is to empower the energy conscious enterprise by leveraging IoT technology to monitor, measure, and manage energy in real time,” Straton said.
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