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Arnaud Vaissie: International SOS Eyes New Brand Proposition

International SOS_new logoInternational SOS has announced a rebranding of the company as it celebrates its 30th year as a provider of preventative workplace programs and medical and travel security services.

The new look and tagline aims to highlight the brand proposition, the company said Monday.

“[Our] new logo is designed to represent the dynamism and speed of our worldwide reach and the protective arm of our human touch,” said Arnaud Vaissie, International SOS co-founder, chairman and CEO.

“It better represents the current breadth of our services to incorporate preventive programs.”

The company said it conducted research and testing efforts to develop the new logo and tagline.

International SOS, formerly called AEA International before its name change in 1999, will roll out the new brand across 89 countries over the next few months.

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